In today’s day and age, consumers should always be on the lookout for scams. As straightforward as it may seem, the garage door industry is no different. Here are a few ways to detect a scam and protect yourself from it.
- Advertising- While there is nothing wrong with advertising to your target market, most scammers in this industry are specifically marketing to those needing emergency repairs. Once inside the garage, they will make unnecessary repairs with unneeded parts, and then grossly overcharge you for their service, taking advantage of your lack of knowledge about the industry.
- Play it Safe- In emergency repair situations, most consumers simply Google ‘Garage Door Repair’ and go with the first company or individual to give them a bid instead of getting prices from many companies. Scammers often will buy digital ads to keep the phone ringing. If you detect call-center level noise in the background, hang up.
- Trust Reviews- Do your research on any garage door company before inviting them to your home. Visit their website, look for a physical address listed therein, and read other consumer reviews for an idea of what to expect from that company. Get quotes from multiple companies and be wary of those who want you to commit instantly.
- Brand Consistency- Whether they are driving a car with the company logo or wearing a shirt with one, when the technician arrives at your home, they should match the company as presented online.
While what they are doing is not technically illegal, scams involving garage doors are using deceptive advertising techniques and business practices to get deep into your pockets. At Overhead Door Company of Charleston, we have been consistently recognized as one of the most trusted brands for garage doors. No matter your need, call us today!
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